Skip to content
中文
(1) 859.750.7259
CenterBrain
  • Home
  • Our Story
  • Our Products
  • Our Partners
  • The Three Ts
  • Success Stories
  • Our Blog
  • Contact Us

Vermont American Bits and Blades – Bosch Tools

Posted on April 1, 2015January 16, 2018 by Bridget Designs

Problem:

  • How to reposition a U.S. made brand for growth after a decade of losing share to “cheaper” foreign bits and blades.
  • How to help the VFW halt declining membership during a time when the number of deployed servicemen is increasing.

Solution:

  • Focus on tradesman as a source of business and a source of recommendation for the DIYer.
  • Put the power of the Vermont American Brand behind the VFW recognizing that among tradesman there is a disproportionate number of veterans.

CenterBrain Positioning Breakthrough:

  • Reposition Vermont American as Specialists to the Trades in Bits and Blades.
  • Create the Unmet Needs® (www.unmetneeds.com) program to provide direct, local support to families of deployed service men and women. Engage R. Lee Ermey (The Gunney) as a spokesperson.

Result:

  • Vermont American reverses their sales decline and rebuilds share.
  • The VFW raises over $5 million via the Unmet Needs program.

Post navigation

Tupperware
VFW Unmet Needs

Categories

  • Uncategorized

Archives

  • March 2015

Contact Us

United States

Jim Ebel
10629, Hardin Valley Road, Knoxville, Tennessee, 37932
(1) 859.750.7259
centerbrainer@gmail.com

People’s Republic of China

Evian Qiu
41 Fengxiang Road, Daliang Town, Shunde, Foshan, Guangdong, 528300
(86) 151.9588.1781
centerbrainer@163.com
www.centerbrain.com.cn

Recent Posts

  • How China is blazing a path to better jobs for my American advertising students
    03.17.15

Follow us on Twitter

Follow @centerbrainer

Copyright © 2013-2019 CenterBrain
Web design by Bridget Designs

logo
  • Home
  • Our Story
  • Our Products
  • Our Partners
  • The Three Ts
  • Success Stories
  • Our Blog
  • Contact Us