On the one hand there were the left brainers…
These were the very smart, very strategic, and often very expensive consultants.
They provided analysis, chart decks, and strategic vision, but they always left us short when it came to activating the brand with the consumer.
On the other hand there were the right brainers…
Mostly ad agencies, they were handed the strategy and asked to develop communication.
But, without a firm grasp on the “business” they tried to create their own way to something that was on strategy. Their efforts seemed to always fall short too.
The solution was in a new way of thinking…
In 1991, positioning was still almost a theory; we decided to make it a practice.
We developed the Triad Process® to uncover breakthrough positioning, we created a new skillset called CenterBrain Thinking®, and we wrote a best selling book about it.
We organized a team with complimentary talents all with the common trait of being both genetically creative and strategically trained.
Our Success speaks for itself
Our success speaks for itself
200 brands launched
In 70 consumer categories
$4 billion in incremental sales
CenterBrain Timeline
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1988
CenterBrain is conceptualized
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1991
CenterBrain is test marketed
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1993
CenterBrain is launched
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2003
CenterBrain Partners is created
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2009
CenterBrain Thinking is published in U.S.
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2014
CenterBrain Partners' China office opens
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2015
CenterBrain Thinking is published in China
