A brand positioning consultancy
The simultaneous application of strategic and creative thought
Since 1991
220 brands launched
In 70 consumer categories
$5 billion in incremental sales
Focused on the development of unique, compelling, and persuasive brand positioning
Please watch the video
A Passion for Brand Positioning
Positioning -n. a unique and compelling set of words that clearly differentiates your product, service or brand’s benefit and quickly connects it to your target consumer’s beliefs and behaviors.
