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A brand positioning consultancy

The simultaneous application of strategic and creative thought

Since 1991

Brands Launched

220 brands launched

Consumer Categories

In 70 consumer categories

Increased Sales

$5 billion in incremental sales

Focused on the development of unique, compelling, and persuasive brand positioning

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A Passion for Brand Positioning

Positioning -n. a unique and compelling set of words that clearly differentiates your product, service or brand’s benefit and quickly connects it to your target consumer’s beliefs and behaviors.

Brand Positioning

The Triad Process™

Brand Naming