University of Tennessee-Chattanooga


How to create a differential advantage for students in order to improve the quality of job placement.


  • Balanced the message to solve the problem of students being unprepared for the work environment.
  • Identified “name-brand” adjunctive curriculum to supplement standard academic preparation. Reinforced faculty strength as academicians and practitioners.

CenterBrain Positioning Breakthrough:

Academically Prepared. Business-world ready.


  • Implemented in 2007
  • Cited by the AASCB (highest accreditation) as a core strategic advantage for the College of Business.

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