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University of Tennessee-Chattanooga

Posted on April 1, 2015January 16, 2018 by Bridget Designs

Problem:

How to create a differential advantage for students in order to improve the quality of job placement.

Solution:

  • Balanced the message to solve the problem of students being unprepared for the work environment.
  • Identified “name-brand” adjunctive curriculum to supplement standard academic preparation. Reinforced faculty strength as academicians and practitioners.

CenterBrain Positioning Breakthrough:

Academically Prepared. Business-world ready.

Results:

  • Implemented in 2007
  • Cited by the AASCB (highest accreditation) as a core strategic advantage for the College of Business.

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University of Mississippi-Ole Miss

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