Problem:
How to create a differential advantage for students in order to improve the quality of job placement.
Solution:
- Balanced the message to solve the problem of students being unprepared for the work environment.
- Identified “name-brand” adjunctive curriculum to supplement standard academic preparation. Reinforced faculty strength as academicians and practitioners.
CenterBrain Positioning Breakthrough:
Academically Prepared. Business-world ready.
Results:
- Implemented in 2007
- Cited by the AASCB (highest accreditation) as a core strategic advantage for the College of Business.
