University of Tennessee-Chattanooga

Problem:

How to create a differential advantage for students in order to improve the quality of job placement.

Solution:

• Balanced the message to solve the problem of students being unprepared for the work environment.
• Identified “name-brand” adjunctive curriculum to supplement standard academic preparation. Reinforced faculty strength as academicians and practitioners.

CenterBrain Positioning Breakthrough:

Academically Prepared. Business-world ready.

Results:

• Implemented in 2007
• Cited by the AASCB (highest accreditation) as a core strategic advantage for the College of Business.