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University of Mississippi-Ole Miss

Posted on April 1, 2015January 16, 2018 by Bridget Designs

Problem:

How to break through the “sea of sameness” clutter of higher-ed positioning with something that is contemporary, adaptable and captures what makes Ole Miss unique.

Solution:

Build upon the “experience” brand equity that is embodied in the university’s traditions, social culture and athletic prowess to create a platform to tell the amazing stories of service, academic excellence and research endeavor that are providing value to the world.

Positioning Breakthrough:

Experience Amazing®

Results:

  • Positioning is integrated throughout the campus to all constituency groups.
  • Enrollment reaches highest level in university history.
  • Ole Miss is named “Most Appealing” in the Chronicle of Higher Education

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University of Tennessee-Chattanooga
Degree

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