Problem:
How to break through the “sea of sameness” clutter of higher-ed positioning with something that is contemporary, adaptable and captures what makes Ole Miss unique.
Solution:
Build upon the “experience” brand equity that is embodied in the university’s traditions, social culture and athletic prowess to create a platform to tell the amazing stories of service, academic excellence and research endeavor that are providing value to the world.
Positioning Breakthrough:
Experience Amazing®
Results:
- Positioning is integrated throughout the campus to all constituency groups.
- Enrollment reaches highest level in university history.
- Ole Miss is named “Most Appealing” in the Chronicle of Higher Education
