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Reynolds Cut-Rite Wax Paper

Posted on April 1, 2015January 16, 2018 by Bridget Designs

Problem:

How to convince consumers to increase product consumption.

Solution:

  • Leverage consumer’s emotions (nostalgia, thoughts of family) toward a product formerly thought of as a commodity.
  • Created a positioning leveraging the consumer insight coupled with modern product applications.

CenterBrain Positioning Breakthrough:

The kitchen tradition that does more today than ever before.

Results:

  • New positioning incorporated in packaging and sales promotion in 1995.

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Kinder-Ready
Coleman Portable Hot Water Heater

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