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Kinder-Ready

Posted on April 1, 2015January 16, 2018 by Bridget Designs

Problem:

How to build sales through a line of children’s products designed to get kids ready for school.

Solution:

Positioned to parents’ fear or concern that their child might not succeed in kindergarten and might begin to get behind in school.

CenterBrain Positioning Breakthrough:

Help get your child kindergarten-ready.

CenterName Breakthrough:

Identified and tested brand name Kinder Ready in just two weeks.

Results:

  • Product launched in 2006.
  • Product expands into mass-merchandise stores in 2007.

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Reynolds Cut-Rite Wax Paper

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