How to build sales through a line of children’s products designed to get kids ready for school.


Positioned to parents’ fear or concern that their child might not succeed in kindergarten and might begin to get behind in school.

CenterBrain Positioning Breakthrough:

Help get your child kindergarten-ready.

CenterName Breakthrough:

Identified and tested brand name Kinder Ready in just two weeks.


  • Product launched in 2006.
  • Product expands into mass-merchandise stores in 2007.

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