Problem:
How to build sales through a line of children’s products designed to get kids ready for school.
Solution:
Positioned to parents’ fear or concern that their child might not succeed in kindergarten and might begin to get behind in school.
CenterBrain Positioning Breakthrough:
Help get your child kindergarten-ready.
CenterName Breakthrough:
Identified and tested brand name Kinder Ready in just two weeks.
Results:
- Product launched in 2006.
- Product expands into mass-merchandise stores in 2007.
