Kinder-Ready

Problem:

How to build sales through a line of children’s products designed to get kids ready for school.

Solution:

Positioned to parents’ fear or concern that their child might not succeed in kindergarten and might begin to get behind in school.

CenterBrain Positioning Breakthrough:

Help get your child kindergarten-ready.

CenterName Breakthrough:

Identified and tested brand name Kinder Ready in just two weeks.

Results:

• Product launched in 2006.
• Product expands into mass-merchandise stores in 2007.