Skip to content
中文
(1) 859.750.7259
CenterBrain
  • Home
  • Our Story
  • Our Products
  • Our Partners
  • The Three Ts
  • Success Stories
  • Our Blog
  • Contact Us

Huggies Baby Care

Posted on April 1, 2015January 16, 2018 by Bridget Designs

Problem:

How to identify a unique positioning for a line of Huggies toiletries capable of capturing a strong No. 2 position.

Solution:

Differentiated the product line on the basis of efficacy, moving beyond the category mandatory of “gentle.” Efficacy claims were tied to the formula.

CenterBrain Positioning Breakthrough:

Go beyond gentle, to clean, replenish, and protect ((advanced care).

Results:

  • Positioning achieves 62 percent positive purchase intent.
  • 78 percent played back the main idea and found it a benefit over what they had been currently using.
  • Nearly a 3:1 won over previous efforts (spanning two years).
  • Product line launched in 2005 and expanded in 2006.

Post navigation

The Teaching Company
SpaSensials

Categories

  • Uncategorized

Archives

  • March 2015

Contact Us

United States

Jim Ebel
10629, Hardin Valley Road, Knoxville, Tennessee, 37932
(1) 859.750.7259
centerbrainer@gmail.com

People’s Republic of China

Evian Qiu
41 Fengxiang Road, Daliang Town, Shunde, Foshan, Guangdong, 528300
(86) 151.9588.1781
centerbrainer@163.com
www.centerbrain.com.cn

Recent Posts

  • How China is blazing a path to better jobs for my American advertising students
    03.17.15

Follow us on Twitter

Follow @centerbrainer

Copyright © 2013-2019 CenterBrain
Web design by Bridget Designs

logo
  • Home
  • Our Story
  • Our Products
  • Our Partners
  • The Three Ts
  • Success Stories
  • Our Blog
  • Contact Us