Coleman Portable Hot Water Heater


How to leverage new manufacturing technology into a new market in order to provide news for the entire Coleman camping product line.


  • Positioned product’s unique point of difference, “Hot Water on Demand,” as a means to provide more time for the aspiration of enjoying more real camping time.
  • Tied this innovation to the Coleman tradition, lifting perception among trade and consumer buyers that the entire brand has a tradition of making camping more fun.

CenterBrain Positioning Breakthrough:

Instantly gives you more time to enjoy camping.


  • Product introduced summer 2003.

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