Bob Evans – Big Farm Burgers


How to make Bob Evans a destination for America’s favorite meal.


Leverage the “down-on-the-farm” heritage of Bob Evans as a reason to believe that Big Farm burgers are bigger, better and tastier than any other. Couple this with new FarmGarden™ sauces.

Positioning Breakthrough:

Burgers are just better “down on the farm.” Farm-fresh flavor just doesn’t get any better.


  • New burger menu is introduced in summer 2010.
  • Burger category sales increase 125 percent.

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