Skip to content
中文
(1) 859.750.7259
CenterBrain
  • Home
  • Our Story
  • Our Products
  • Our Partners
  • The Three Ts
  • Success Stories
  • Our Blog
  • Contact Us

Appvion

Posted on March 20, 2015January 16, 2018 by Bridget Designs

Problem:

How to pivot a 100 year-old paper company to a long-term growth strategy.

Solution:

Use the CenterStorm process to clarify a new mission and vision and deploy it company wide in 3-months. Position an innovative new business unit and pivot the company to a new line of business. Re-name the company once the pivot is successful.

CenterBrain Breakthroughs:

  • New Mission and Vision developed by CenterBrain: Crafting Innovation for Market Success
  • New Business Positioned and Named by CenterBrain: Encapsys®-Crafting Microencapsulation Solutions
  • New Corporate Brand Name Developed by CenterBrain: AppVion®-Applied Innovation

Result:

  • Mission and Vision are realized and company emerges financially stable and strong.
  • New business yields $50 million in new revenue and is positioned to grow to $250 million.
  • Company completes pivot to an “innovation” company versus a “forest products” company.

Post navigation

Anheuser Busch
Armor All

Categories

  • Uncategorized

Archives

  • March 2015

Contact Us

United States

Jim Ebel
10629, Hardin Valley Road, Knoxville, Tennessee, 37932
(1) 859.750.7259
centerbrainer@gmail.com

People’s Republic of China

Evian Qiu
41 Fengxiang Road, Daliang Town, Shunde, Foshan, Guangdong, 528300
(86) 151.9588.1781
centerbrainer@163.com
www.centerbrain.com.cn

Recent Posts

  • How China is blazing a path to better jobs for my American advertising students
    03.17.15

Follow us on Twitter

Follow @centerbrainer

Copyright © 2013-2019 CenterBrain
Web design by Bridget Designs

logo
  • Home
  • Our Story
  • Our Products
  • Our Partners
  • The Three Ts
  • Success Stories
  • Our Blog
  • Contact Us