How to pivot a 100 year-old paper company to a long-term growth strategy.


Use the CenterStorm process to clarify a new mission and vision and deploy it company wide in 3-months. Position an innovative new business unit and pivot the company to a new line of business. Re-name the company once the pivot is successful.

CenterBrain Breakthroughs:

  • New Mission and Vision developed by CenterBrain: Crafting Innovation for Market Success
  • New Business Positioned and Named by CenterBrain: Encapsys®-Crafting Microencapsulation Solutions
  • New Corporate Brand Name Developed by CenterBrain: AppVion®-Applied Innovation


  • Mission and Vision are realized and company emerges financially stable and strong.
  • New business yields $50 million in new revenue and is positioned to grow to $250 million.
  • Company completes pivot to an “innovation” company versus a “forest products” company.

Join our mailing list

We respect your privacy. Your data will be stored for the sole purpose of adding you to our mailing list. See our Privacy Policy for more information.