Problem:
How to pivot a 100 year-old paper company to a long-term growth strategy.
Solution:
Use the CenterStorm process to clarify a new mission and vision and deploy it company wide in 3-months. Position an innovative new business unit and pivot the company to a new line of business. Re-name the company once the pivot is successful.
CenterBrain Breakthroughs:
- New Mission and Vision developed by CenterBrain: Crafting Innovation for Market Success
- New Business Positioned and Named by CenterBrain: Encapsys®-Crafting Microencapsulation Solutions
- New Corporate Brand Name Developed by CenterBrain: AppVion®-Applied Innovation
Result:
- Mission and Vision are realized and company emerges financially stable and strong.
- New business yields $50 million in new revenue and is positioned to grow to $250 million.
- Company completes pivot to an “innovation” company versus a “forest products” company.
