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A brand positioning consultancy
The simultaneous application of strategic and creative thought.
Since 1991
Unique, compelling, and persuasive brand positioning
220
+
Brands launched
70
+
Consumer categories
$
5
Bn +
in incremental sales
A passion for brand positioning
Positioning -n.
A unique and compelling set of words that clearly differentiates your product, service or brand’s benefit and quickly connects it to your target consumer’s beliefs and behaviors.
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