Emma has a knack for putting people at ease. Whether she is in a high level meeting with clients, a discussion with CenterBrain colleagues, or working with consumers, she hears and intuitively gets what others usually miss. That’s vital to our processes that rely on honest consumer input to shape compelling strategic and creative positioning for your brand.
Emma’s academic training in communication studies with a PhD and MA from the University of Leeds, and her outstanding career in journalism and communications brings unique skills and experiences to the CenterBrain team. For instance she was invited by the U.S. Department of State in 2004 to serve as an International observer of the U.S. presidential election. She also won a EU-China Higher Education Fellowship for research studies in the United Kingdom. She’s fluent in Chinese and English, and most importantly understands how universal insights (CenterBrain’s That’s me factor) translate to breakthrough positioning across cultures.
Emma works from our China office.
