We spell positioning with Three T’s. It’s also how 15,000 consumers spell it
Through our unique Triad Process we had consumers analyze the content of more than 5000 uniquely positioned concepts in 70 different product and service categories.
The results were enlightening, insightful, and led to a new standard in positioning communication.
That new standard is our Three T’s criteria for positioning success.
[CBC country="CN" show="n"] https://youtu.be/lXuFbosR-Y4 [/CBC] [CBC country="CN" show="y"] [/CBC]