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A brand positioning consultancy

The simultaneous application of strategic and creative thought

Since 1991

[one_third] Brands Launched

200 brands launched

[/one_third] [one_third] Consumer Categories

In 70 consumer categories

[/one_third] [one_third last="yes"] Increased Sales

$4 billion in incremental sales


Focused on the development of unique, compelling, and persuasive brand positioning

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A Passion for Brand Positioning

Positioning -n. a unique and compelling set of words that clearly differentiates your product, service or brand’s benefit and quickly connects it to your target consumer’s beliefs and behaviors.

Brand Positioning

The Triad Process™

Brand Naming